Waste is the New Black



Wearing Plastic?
How your fashion choices can help save the planet

Images courtesy of Vissla and Ecoalf

Conscious clothing is becoming a huge factor in how we can contribute to plastic waste reduction. And it doesn’t have to break the bank. At WasteStyle we’re committed to doing our part – and making it easy for you to do the same. There are companies the world over using imaginative and inventive methods to drastically reduce our plastic footprint – with style! From fashion to furniture, the way we make and shape our world is changing, for the better. Now we can make more conscious and informed choices about the kinds of labels we buy. Choosing brands that actively work with leading renewable manufacturers is a huge step in moving away from the unsustainable past.

Who?
Two major players in regenerating harmful plastic waste for use in fibers that go into your fashion are Repreve & Econyl. At WasteStyle we stock only fashion brands that use reclaimed and recycled materials. You might be amazed at how many familiar faces you’ll see like Patagonia, Ecoalf and Roxy – there are now over seventy brands to choose from.

So how does it work?
Repreve is made by Unifi, a leading global textile solutions company; you can see the transformation process from recycled plastic bottle into recycled fibers like nylon and polyester.

Repreve fiber is used by top global brands in: clothing for fashion, athletics, surfing, and outdoor wear, car interiors, sports equipment, furniture and more… So far Repreve has recycled over 10 Billion plastic bottles: that’s enough to fill the Empire State Building 7.2 times, circle the world 52 times and provide the energy for 95,000 homes for one year.The Econyl regeneration system rescues plastic waste through a string of initiatives and global partnerships. Econyl also helps to empower developing coastal communities. The 6 part system hauls in plastics, like discarded ghost nets, pre and post consumer waste and transforms them into reused textile and carpet yarn – which makes its way into the sustainable fashion you can buy!

Image courtesy of Econyl

What’s the impact?
Every 10,000 tons of Econyl produced avoids: 70,000 barrels of crude oil and 57,000 tons of CO2 emissions. Econyl has joined forces with many high end and high street brands to create more environmentally “Conscious Collections” like the wedding dress range for H&M, made entirely from recycled fishing nets.Major fashion, sports and apparel brands found here on WasteStyle are supplied with Econyl reclaimed materials. The myth? That recycled clothing looks like wearing a bin bag:

The reality is so much more stylish and diverse from designer dresses from Eileen Fisher to smart casualwear from Sandra Meynier Kang.

Image courtesy of Eileen Fisher and SMK

Was this article helpful? Read our other posts or follow us on Facebook, Instagram and Twitter to keep up with all the latest in recycled and reclaimed style and design. Alternatively, if you have any question, feel free to let us know here. We’ll aim to provide you with useful information so you can make more conscious clothing choices.

WasteStye. Looking good by doing good.

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