Fashion’s evolution to depolution

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With the rise of Tesla Motors, China investing over $385 billion into renewable power generation and South Korea building a city without cars, it is clear that going green is this year’s political statement. Fashion follows it too.These actions should not be surprising as plastic waste is a huge problem. Every second, about 20,000 plastic bottles are purchased, while in 2016 less than half of the bought bottles were collected for recycling. Only 7% of the collected bottles were brought back to life. Consequently, most plastic bottles end up in landfill or in our oceans. Research by the Ellen MacArthur Foundation argues that by 2050, oceans will hold more plastic in weight than fish.Seeing that, well-known fashion brands are working on being part of the solution. One of the best examples is Adidas. The first prototype of Adidas x Parley Ocean Plastic trainers was revealed in July 2015. A limited edition of 50 pairs was specifically launched on World Oceans Day in 2016.
In more recent news, Stella McCartney created the Ultra Boost trainer for the brand. An all white trainer was created from approximately 11 plastic bottles which otherwise would have ended up polluting our environment. Discarded material was turned into shoelaces, built-in sock liner covers, as well as the webbing and lining of the heel.
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In addition, Timberland’s boot company has been using recycled plastic bottles to form part of their shoe soles for some time. Recently it has been turning bottles into thread and using it for non-leather boots, too. So far, Timberland has reworked 233 million bottles and wants to ensure that 100% of their boots include recycled material by 2020.Another brand which turns plastic waste from the ocean into wearable items, is RAW for the Oceans, created by the singer Pharrell Williams. All of the line’s clothes are made using plastic picked along shorelines worldwide. The material used is called Bionic Yarn, which Williams cofounded.

The North Face is also continuously increasing the amount of recycled plastic they use. Their iconic Denali Jacket fleece is made from plastic bottles, which helps to keep 30 million of them off of landfills each year. The brand also uses dry pellets to dye the yarn, which reduces the use of water by 50%, up to 50% less chemicals and 25% less energy.

Now you can look beyond cleaner cars and energy to help improve the weak state of our environment. Choose to buy your everyday household and fashion items that help clean our oceans and reduce landfills. So have a browse on WasteStyle, your one-stop shop for products made from recycled and reclaimed waste, while still offering breathtaking style and design.

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